A MANIFESTO
Eight words from Steve Jobs. One way of working.
This is not a business document.
This is a way of living.
Every guest is our first guest.
Every day is Monday.
We continue.
Manifesto
01
We don't get a chance to do that many things, and every one should be really excellent.
Especially "THE LAST."
We don't do many things. But we do them with the same intention — from the first guest of the day to the last. That is where our standard is truly tested.
02
Great things in business are never done by one person. They're done by a team of people.
No bowl is filled by one pair of hands. No course is placed by one person. Seen or unseen — everyone in the building is part of what the guest receives.
03
That's been one of my mantras — focus and simplicity.
Less in the way. Whether it's a counter downstairs or a room upstairs — what remains on the plate is what matters.
04
My favorite things in life don't cost any money. The most precious resource we all have is time.
The guest gives us their time. Two minutes or two hours — we treat it the same.
05
Sometimes life hits you in the head with a brick. Don't lose faith.
We have lost things we built. We have started again. We will start again. That is not failure — that is the work.
06
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.
We arrive before the guests. We stay after they leave. The work no one sees is the work we believe in most.
07
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
We did not choose this work because it was practical. We chose it because something in us already knew. Trust that.
08
Stay Hungry. Stay Foolish.
Every Day Is Monday. We Continue.
Stay Hungry. Stay Foolish.
Every Day Is Monday.
We Continue.